NYC traffic
  - Goal: reduce accidents
 
  - Intervention: eg new street signs
    
      - To what extent will these work and how much do you spend?
 
    
   
  - Could be more effective
    
      - e.g. Broadway has a lot of accidents (tho not fatalities)
 
      - other locations have fewer accidents, more fatalities
 
      - where should cops be???
 
    
   
  - what are the characteristics of intersections where accidents happen?
 
  - Goal: having Uber reduces car uses
    
      - Observation: Uber = more cars and less transit
 
    
   
  - Data availability
    
      - avaiable but still difficult to get and analyze
 
    
   
BC Transit
  - Target areas where people come and go - high traffic
    
      - count people! indicates greater and lesser use
 
      - cards / phone app
 
    
   
  - Modeling high traffic areas
    
      - Can we predict areas that need a lot of transit?
 
      - Take high transit locations and lot of info
 
      - Build model - what’s predictive
 
      - Make sure the model works
 
    
   
  - Twitter data
    
      - Improve locations tagged as not performing well
 
      - Keep in mind that not everyone tweets
        
          - younger
 
          - likely more well off