Correlations? Proxy? Harm?
- what you buy predicts what you might buy (and therefore what coupons should be given)
- maybe harmful to expose personal information
- google flu - searches related to occurence
- proxy; therefore could be wrong; impact depends on how it’s is used
- Amazon book recommendations related to previous purchases
- words in hiring process correlated with expectation of work ethic
- proxy; potential for harm due to poor correlations?
- personality test correlated with work
- information, but maybe not a good correlation
- predicting illness based on your credit report / lifestyle / income
- correlation is likely true
- insurance company uses this to change your rate
- ethical concerns about using this data to infer illness
What influences purchasing?
- gender (males spend more)
- number of children (more children = less spent)
- age (younger spent less)
- factors might interact