• Be concrete rather than abstract
• Use active verbs (exciting and not passive voice)
  • Eliminate forms of “to be” as much as possible (e.g. “be” “is”, “was”, “were”, “are”)
• Put human beings in rather than writing impersonally
• Use shorter sentences
• Use simpler and more compact words
• Omit needless words
• Include a conclusion
  (above advice from https://www.jamesgmartin.center/2013/05/teaching-college-students-to-write/)

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